Nike socks
Material and Design Innovation - Cross-functional Collaboration - Product Activation
Innovation is everything.
Innovation is in the soul of all products at Nike, and socks are no different!
A critical piece of every athletes ‘uniform,” Nike merged next generation yarn design and knitting engineering with first hand athlete feedback to build a collection of the best performance socks for the court, field or studio. Stockpot worked with Nike to drive compelling marketplace product strategy that would bring sock technology to the consumer and up-leveling athlete performance.
Working directly with Kati & her team rate among my top experiences during my 24 years at NIKE. Kati has extremely unique abilities in landing strategy & visioning; creating breakthrough products and innovation; and driving a diverse, inclusive, & totally empowered team & culture. All 3 of these combined abilities essentially created an inspiring workplace where everyone felt a true sense of purpose, contributed to the product portfolio in meaningful ways, and looked forward to coming to work every single day with the opportunity to have fun & learn something new from one another.
- Hans George, Nike